With Blanche, Ben Gorham, the creator of Byredo fragrances, has for the first time created a fragrance linked to the idea of the woman who would wear it. An ingenuous, pure and beautiful woman whose spontaneity and beauty he sought to translate into a cry

Spray on parts like your wrists, neck, behind your ears or even on your chest where the blood runs closest to the surface. Freshly w ashed hair is a good option as well.