“I love flowers absolutely,” Kenzo Takada would say. Poppies have a power. The new women’s perfume FLOWER BY KENZO L’Absolue shows you what it is. This strong flower blooms all over the world, wherever the wind blows, in an absolute quest for beauty. Its scent, accented with precious Saffron, offers a bouquet of Orange Blossom and Damascena Rose Absolute, sensually enveloped in Vanillic Musks. It’s a sophisticated and captivating spicy floral composition. KENZO invited Masami Charlotte Lavault, an activist flower farmer and founder of the first flower farm in Paris, to embody this new perfume for women. KENZO stands by her to support her project: promote slow, low-impact flower farming and “make ecology irresistible”!