Inspired by Rome, a place where past and present coexist, Born in Roma fragrances tell a story of self-expression: a celebration of people living life freely, while embracing their heritage. Born in Roma is a modern Haute Couture floriental. A couture elegance made of three Jasmine to bring a luxurious femininity when blended with Vanilla Bourbon, the most expensive extract in the world. This mix is twisted with a radiant trio of modern woody notes, for an edgy touch inspired by Rome’s street culture today.